A tool that works as hard and as smart as you do, meet Power IQ.

Powered by a high-speed digital motor, delivering fast drying with smart heat & airflow options to suit every texture and technique.

Why you'll love it? It's not just fast, it's clever. Bringing salon-grade speed, smart heat control & weightless handling to every blowdry for smoother finishes and less fatigue

Available in Espresso and Cream.