{"title":"LOC","description":"\u003cp\u003eLOC, not your ordinary brush\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLoc is a new brand of professional hair tools born in Sydney, created by hairdressers for the hair obsessed. Every design blends performance, quality \u0026amp; considered style, resulting in tools that look beautiful, feel balanced \u0026amp; work effortlessly in professional hands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e@lochair.official\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"loc-the-pony-brush","title":"LOC The Pony Brush","description":"\u003ch2 class=\"item-tag-line\"\u003eLOC The Pony Brush\u003c\/h2\u003e\n\u003cp class=\"item-tag-line\"\u003eFOR ALL HAIR ∙ SLEEK HAIR GO-TO\u003c\/p\u003e\n\u003cp\u003eDesigned to smooth, tame \u0026amp; polish, it helps you rein in every strand for flawless ponytails \u0026amp; clean styles. Blonde boar bristles add shine \u0026amp; reduce frizz.\u003c\/p\u003e\n\u003cp\u003eThe result? Slicked, high-shine, frizz-free looks\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"accordion__toggle h6\"\u003e\u003cspan\u003eCrafted with Intention\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique curved shape hugs the scalp to smooth, gather \u0026amp; control hair with ease\u003c\/li\u003e\n\u003cli\u003eMade for all hair types, textures \u0026amp; lengths\u003c\/li\u003e\n\u003cli\u003eIdeal for creating sleek ponytails, smooth styles \u0026amp; polished finishes\u003c\/li\u003e\n\u003cli\u003eBlonde boar bristles for softness, flexibility, frizz reduction \u0026amp; shine\u003c\/li\u003e\n\u003cli\u003eFSC-certified beech handle that is lightweight, ergonomic \u0026amp; balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LOC","offers":[{"title":"Default Title","offer_id":46087738294469,"sku":null,"price":95.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/7924\/6021\/files\/LOCThePony.jpg?v=1776216422"},{"product_id":"loc-the-dresser-brush","title":"LOC The Dresser Brush","description":"\u003ch2 class=\"item-tag-line\"\u003eLOC The Dresser Brush\u003c\/h2\u003e\n\u003cp class=\"item-tag-line\"\u003eFINE-MEDIUM HAIR ∙ MEDIUM-LONG LENGTHS\u003c\/p\u003e\n\u003cp\u003eA finishing brush for detail, polish \u0026amp; finesse, it softens \u0026amp; smooths without undoing your style. Blonde boar bristles add shine \u0026amp; reduce frizz, while ionic nylon pins provide strengths \u0026amp; control. Lightweight \u0026amp; balanced, it’s the brush that perfects every look.\u003c\/p\u003e\n\u003cp\u003eThe result? Soft shine, smooth shapes \u0026amp; polished locks, every time.\u003c\/p\u003e\n\u003cp\u003eCrafted with Intentions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade for fine to medium hair types across medium to long lengths\u003c\/li\u003e\n\u003cli\u003eRefines detail \u0026amp; finesses shape without undoing movement\u003c\/li\u003e\n\u003cli\u003eBlonde boar bristle for softness, flexibility, frizz reduction \u0026amp; shine\u003c\/li\u003e\n\u003cli\u003eIonic nylon pins for strength, control, heat resistance \u0026amp; reduced static\u003c\/li\u003e\n\u003cli\u003eFSC-certified beech handle that is lightweight, ergonomic \u0026amp; balanced\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOC","offers":[{"title":"Default Title","offer_id":46087739179205,"sku":"9341730103359","price":140.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/7924\/6021\/files\/LOC_The_Dresser.jpg?v=1776216149"},{"product_id":"loc-the-paddle-brush","title":"LOC The Paddle Brush","description":"\u003ch2 class=\"item-tag-line\"\u003eLOC The Paddle Brush\u003c\/h2\u003e\n\u003cp class=\"item-tag-line\"\u003eFOR ALL HAIR ∙ SCALP CARE\u003c\/p\u003e\n\u003cp\u003eYour go-to for everyday wins. With beechwood pins set into a natural rubber cushion, it glides through the hair to smooth, detangle \u0026amp; gently massage the scalp. Crafted to detangle \u0026amp; smooth for sleek blowdries \u0026amp; polish ponytails \u0026amp; updos with ease.\u003c\/p\u003e\n\u003cp\u003eThe result? Tames static, soothes scalp \u0026amp; smooths down the drama.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCrafted with Intention\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe daily staple for smoothing, detangling \u0026amp; gentle scalp care\u003c\/li\u003e\n\u003cli\u003eNatural beechwood pins smooth without static \u0026amp; massage the scalp\u003c\/li\u003e\n\u003cli\u003eFSC-certified beech handle that is lightweight, ergonomic \u0026amp; balanced\u003c\/li\u003e\n\u003cli\u003ePerfect for daily use on all hair types \u0026amp; lengths\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOC","offers":[{"title":"Default Title","offer_id":46087745372357,"sku":"9341730103342","price":140.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/7924\/6021\/files\/LOC_The_Paddle.jpg?v=1776216793"},{"product_id":"loc-the-ceramic-brush-43mm","title":"LOC The Ceramic Brush 43mm","description":"\u003ch2 class=\"item-tag-line\"\u003eLOC The Ceramic 43mm Brush\u003c\/h2\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp class=\"item-tag-line\"\u003eFINE-MEDIUM HAIR ∙ MEDIUM- LONG LENGTHS\u003c\/p\u003e\n\u003cp\u003eWith a vented ceramic barrel that retains heat to speed up drying \u0026amp; iconic pins for smooth movement \u0026amp; versatile styling. Crafted to deliver salon-worthy blowouts, defined curls, or sleek finishes with every pass.\u003c\/p\u003e\n\u003cp\u003eThe result? Fast bounce \u0026amp; movement - no salon needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eKey Features:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003eVented ceramic barrel retains \u0026amp; distributes heat for faster blowdries \u0026amp; frizz reduction\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eIonic nylon pins for strength, control, heat resistance \u0026amp; reduced static\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eFSC-certified beech handle that is lightweight, ergonomic \u0026amp; balanced\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eBuilt to create bounce, volume \u0026amp; shape across all textures\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eAlso available in 30, 35 and 52mm sizes to suit fine to medium textures across all lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LOC","offers":[{"title":"Default Title","offer_id":46087760707781,"sku":"9341730103281","price":155.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/7924\/6021\/files\/LOCCeramic35m.jpg?v=1776217651"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/7924\/6021\/collections\/Social_Media_Tile_-_Loc_Group_Collection_1_67ef1c2e-146e-4d78-8361-d0d8e083723d.jpg?v=1776217121","url":"https:\/\/www.redshair.co.nz\/collections\/loc.oembed","provider":"Reds Hair","version":"1.0","type":"link"}